hard rock hotel, london
The Hard Rock hotels are an iconic music brand with an international presence.
During the refurbishment of their retail premises in Great Cumberland Place, London they approached ASH to design a handle that reflected the values synonymous with their music brand and could be placed throughout the hotel.
During the briefing session their iconic music associations and guitars were chosen as a product that many people identified with and was a design that could be practically developed into an entrance handle and handles throughout that kept it’s original design qualities whilst remaining practical and functional.
Following the initial briefing ASH worked to develop the design for their new pull door handles, informing the client throughout the design process and providing technical drawings for the client’s interior designers.