links london

Links of London ™ are an iconic jewellery brand with an international presence and have created jewellery with imaginative design, uncompromised craftsmanship and using the finest materials.

During the refurbishment of their retail premises in Brook Street, London they approached ASH to design an entrance that reflected the values synonymous with their jewellery.

entrance design

During the briefing session their iconic Sweetie Sterling Silver Charm Bracelet was chosen as a product that many people identified with and was a design that could be practically developed into an entrance handle that kept it’s original design qualities whilst remaining practical and functional.

Following the intial briefing ASH worked to develop the design for their new entrance handle, informing the client throughout the design process and providing technical drawings for the client’s interior designers.

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